It would take a war to stop a woman from shopping. ‘After a hard day’s work’, ‘I need a new bag to go with the shoes I bought yesterday’, ‘it’s been so long (yesterday)’… there is no end to the reasons that drive/walk/fly a woman to shop. In fact, a woman doesn’t even need a reason to shop.
And why should she when shopping as an activity doesn’t hurt? At least not till the plastic is whipped out.
Before that, it borders on being a cardiovascular activity. The heart speeds up healthily when a fine prize is spotted. Calves already toned in punishing heels kick into action and propel a woman forward into a move perfected by years of fruitful practice. The mind efficiently computes the cost and promptly discards it with even more efficient rationalisation. The memory is tested as we race through our wardrobe mentally to see if we have similar items or anything to match the find in our hands. Of course, none of this matters if the item fits (an event that approaches a miracle as we approach our wiser days). The thrills sent down the spine as the zip successfully makes its way up fill us with endorphins (again, just like any sporting activity) and we continue in a hypnotised state to the finishing line at the cashier’s.
It is here that the 30-day refund no-questions-asked policy comes to the rescue. Indeed we can repeat the whole process at no cost. And end up with a heightened metabolism and a rush of feel-good hormones. Voila! A cure for shopping pains that actually encourages more shopping.
Assuming you already have something nice to wear out in the first place.
